Kultur is Lauren Vasquez, Taylor Cardoza and Ryan Nakada, three students at Cal Poly, San Luis Obispo. We started as a class team building a new dairy product for the California Milk Advisory Board's Real California Milk competition. We kept noticing that every "better-for-you" dessert in the freezer aisle looked the same: another pint or another bar. So we made something different: frozen Greek yogurt with a cookie crust, a strawberry swirl and a crackly chocolate shell.
Customer interviews changed how we built it. Shoppers told us the ingredient list matters as much as the protein, so Yova is made with real Greek yogurt and more than 50% California dairy, and sweetened without stevia or dyes.
What began as a class assignment is now a startup we're developing, starting close to home in San Luis Obispo.
